Toyota FJ Bruiser Concept Debuts at SEMA 2023, Powered by a NASCAR V8 Engine

Toyota FJ Bruiser Concept Debuts at SEMA 2023, Powered by a NASCAR V8 Engine

Toyota FJ Bruiser Concept SEMA 2023
The Toyota FJ Bruiser concept made its public debut at SEMA 2023 this week, paying tribute to the Land Cruiser’s roots. It might look like a typical rock crawler, but under the hood, you’ll find a TRD, 5.9L V8 NASCAR Cup Car engine making 725 horsepower, mated to a 3-speed automatic race-built Rancho Drivetrain Engineering transmission.



FJ Bruiser had to remain solid axle vehicle to be “unstoppable”. Featuring front / rear Currie differentials and an Advanced Adapter Atlas transfer case that provides four 2WD speeds / four 4WD speeds, allowing the vehicle to crawl at 12 mph revving to 7,000 rpm in the lowest gear and then hit speeds of up to 165 mph in its highest gear. Step inside, and you’re greeted by MOMO Daytona EVO seats reskinned in paint scheme-colored plaid as a homage to the FJ’s original plaid bench seat as well as a vintage 1968 Jackie Stewart championship steering wheel. If you’re at SEMA now, make sure to stop by the Toyota booth (Central Hall, Booth 22200) before the show ends Friday.

Toyota FJ Bruiser Concept SEMA 2023
Toyota FJ Bruiser Concept SEMA 2023
Toyota FJ Bruiser Concept SEMA 2023
Toyota FJ Bruiser Concept SEMA 2023
Toyota FJ Bruiser Concept SEMA 2023

Every year we are fortunate enough to get to build a SEMA special project vehicle. With the return of the Land Cruiser to the U.S. Market, it only made sense to build a rock crawler, so this is our take on a 1966 Toyota FJ45 Pickup Truck. At first it was referred to loosely as ‘The Unstoppable FJ,’ but by the time it was done, it was a beastly vehicle, and so the team started referring to it as the ‘FJ Bruiser.’”, said Marty Schwerter, Toyota Motorsports garage team manager.

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Author
Bill Smith

When it comes to cars, video games or geek culture, Bill is an expert of those and more. If not writing, Bill can be found traveling the world.

Toyota Tacoma X-Runner Truck Concept Hits SEMA with Twin-Turbocharged V6

Toyota Tacoma X-Runner Truck Concept Hits SEMA with Twin-Turbocharged V6

Toyota Tacoma X-Runner Truck Concept SEMA
Aside from the AE86 Hydrogen (H2), the Toyota Tacoma X-Runner truck concept also debuted at SEMA 2023. Power comes from a Tundra-sourced, twin-turbocharged i-FORCE 3.4L V6 engine generating 421 horsepower with 479 lb-ft of torque, mated to a 10-speed automatic transmission with a 4.30:1 final drive as well as an electronic locking differential.

Toyota engineers had to widen the overall track by over 3-inches to handle the chassis and engine modifications, which includes custom-valved, 2.5-inch Bilstein aluminum bodied shocks with remote reservoirs at each corner. Even though there are no plans to produce the Tacoma X-Runner, the engine modification package will be offered next year beginning with new Tundra models as part of a TRD Performance Package upgrade.

Toyota Tacoma X-Runner Truck Concept SEMA
Toyota Tacoma X-Runner Truck Concept SEMA
Toyota Tacoma X-Runner Truck Concept SEMA
Toyota Tacoma X-Runner Truck Concept SEMA
Toyota Tacoma X-Runner Truck Concept SEMA

There is a Tacoma for everyone, with eight grades in the 2024 Tacoma lineup. This new X-Runner concept really shows that TRD is about performance, about going fast… It shows the range of the platform and what we could do if we took the Tacoma beyond off-road and everyday capabilities, slammed it, and gave it a little street cred,” said Mike Tripp, group vice president, Toyota Marketing.

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Author
Bill Smith

When it comes to cars, video games or geek culture, Bill is an expert of those and more. If not writing, Bill can be found traveling the world.