While using a helicopter for a record-setting cheese pull sounds extreme, this AI-powered ‘Doritos Silent’ crunch-canceling technology is just as crazy. A recent poll in the US showed that around 30% say that other people crunching distracts them from playing well or impacts their performance.
Doritos partnered with Smooth Technology, a leader in electronic and interactive design, to develop this innovative ‘crunch cancellation’ technology over six months. This AI-augmented software required the technical analysis of more than 5,000 different crunch sounds. Best of all, you can download it here for free.
The connection between Doritos fans and the gaming community is undeniable. Both boldly and unapologetically embrace their individual flavors. ‘Doritos Silent’ recognizes this bond and demonstrates the brand’s continued commitment to innovation and elevating the experience for gamers who choose Doritos,” said Fernando Kahane, Global Marketing Head at PepsiCo.